Monthly Archives: May 2013

How Much is a Like Worth?

There are some days when I worry about finding something to write about. Coming up with a new interesting topic every day is hard. Then there are mornings like today where the universe provides. This morning on The Next Web … Continue reading

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Fear of Missing Out – User Technology Adoption

What drives users to engage with applications on mobile and in social?  Why do we spend over an hour a day interacting with our iPhones?  I don’t know the answer.  I was taught never to ask questions you don’t know … Continue reading

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The Privacy Value Exchange on Social – You Are Being Sold!

There is an interesting dichotomy between our professional lives in the SoLoMo space and our personal lives as users. As professionals we are all exposed to a myriad of ways that we can individualize our campaigns. Personally, we all seem … Continue reading

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For The User, By The User, Of The User – Social Business

The discussion in conference rooms and in meetings across the business world is “we need to be more social.”  Usually sometime in that meeting someone also says “this social business trend is huge, we need more of that.”  In both … Continue reading

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Employee Social Media Policies – Just Say No

A few weeks ago, I talked about employee advocacy and yesterday I saw an article on socialmediatoday by Anita Loomba that echoed my thoughts.  The one thing that the article did, which I initially had some negative reaction to was … Continue reading

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Learning from Disease

Spreading the word about your brand traditionally has been the purview of your marketing and sales teams.  The advent of user generated content and social media is slowly turning this upside down, or at the least giving you another avenue … Continue reading

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Figures Never Lie, do They? – New Teen Social Media Survey

There has been some buzz surrounding the 2013 Pew Research Centers report on “Teens, Social Media and Privacy.”  While much of what is in there are things that we have all thought and suspected, there are definitely some gems if … Continue reading

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