Facebook’s new policy changes allow it to read your face, use it for ads

More on this article in a few minutes with today’s blog post.

Gigaom

Facebook is making big changes to the language in its Data Use and Privacy Policy that will allow the company to use information already on the platform in new ways that might frustrate some users. While some of the changes may raise some red flags for those concerned about giving up even more private data, at least the company is telling us ahead of time.

The list of proposed changes are available via the Facebook Site Governance page for review, although the exact language is obscured from users. The most important changes have to do with how Facebook can recognize and manage a user’s image to create a better experience on the platform and create Sponsored Stories without legal reproach.

The changes come at the order of a judge, now Facebook (s fb) has finally ended the class-action lawsuit against its use of user information for ads and sponsored stories with…

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