Why the internet of things is moving from industry to consumers sooner than you think

Are you paying attention to this trend and wondering how to exploit this for your users and your brands? If not, you should be.


Until now, smart machines connected to the internet have largely been the province of industry and governments. In the view of two executives, however, such devices will soon become ubiquitous at a consumer level, and everything from coffee machines to toys will have at least a brief life on the internet.

According to Alicia Asin, the CEO of Libelium, which creates cloud-connected sensors, it is not just university researchers who are asking questions about the internet of things. Asin says that, thanks to the growth of inexpensive open hardware platforms and crowd-funding, a growing number of consumer companies are proposing compelling business cases to tap into the internet of things.

Asin, whose company’s devices measure everything from stress levels in koala bears to power plants, made the remarks at GigaOM’s Structure:Europe conference in London. She was joined by Michael Simon, CEO of LogMeIn, to discuss the business implications of…

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