Category Archives: Local

Big Data, Big Brother – Let’s Call the Whole Thing Off?

One of the cornerstones of an effective SoLoMo implementation is relevance to the individual consumer, and one way to get this is through the use of data analytics (particularly big data).  A part of this may be location relevance (don’t … Continue reading

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Design Without the Seams

One of the tenets of SoLoMo for me is an integrated and seamless experience across the three channels.  Though the So and the Mo of SoLoMo may actually converge over time with a large percentage of users using mobile to … Continue reading

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Privacy Expectations of Users, Sort of

I ran across an article in the American Civil Liberties Union (ACLU) blog that had me sit up in my chair.  A magistrate judge declared that users don’t have a privacy expectation for location data if they leave their cell … Continue reading

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Big Brother, Big Data – Potato-Poh-tah-to?

One of the cornerstones of an effective SoLoMo implementation is individual relevance.  Part of this is location relevance (don’t serve me a lunch offer when I am at the junkyard), but it also includes personal relevance (don’t serve me an … Continue reading

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