Category Archives: Marketing

Are Privacy Advocates the Don Quixotes of the Digital Age?

Your personal information is under a privacy assault every day, from yourself.  I have long-held that most people would give up a treasure trove of information if they got something valuable in return.  The key is what is that value.  … Continue reading

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Mobile and Social Engagement – Using Games to Reach Users

One of the new frontiers for customer engagement on both mobile and social is the increasing ramification of the user interface.  Making it seem more like a game, and the elements of that user experience more fun-seeming.  I am not … Continue reading

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User-Generated Content – Driving Towards Compelling Marketing and Content

Everything you do is marketing in one form or another, and user-generated content is one piece of it.  Running an effective website that doesn’t crash (I’m looking at you healthcare.gov).  Having a vibrant ratings and reviews community.  Running an external … Continue reading

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Getting Your Users to Work for You – User Generated Content Thoughts

User-generated content represents a treasure trove of creativity for you and your brand.  Every dollar of content you get from your users can be a dollar you save on the P&L sheet.  The trend towards uncompensated labor, another term for … Continue reading

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The TCPA Has Changed – Your Mobile Marketing Just Did As Well

Your use of text messaging just got a little bit more risky.  New changes to the TCPA went into effect that you need to pay attention to.  While some may think the Telephone Consumer Protection Act (TCPA) only applies to … Continue reading

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Social Media Promotions – Don’t Give Away the Farm, too – Part 3

This is Part 3 of my Social Media Promotions Series.  Part 1 talked about my general thoughts on giveaways, and Part 2 talked about the platforms and their guidelines.  Today we can talk about general rules for promotions.  To be … Continue reading

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Social Media Promotions – Don’t Give Away the Farm – Part 1

People want free stuff on social media, right?  They gravitate towards give-aways and photo contests.  You have stuff to give them, and you want them to come to your properties.  Sounds like a perfect blending, doesn’t it.  It could very … Continue reading

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