Category Archives: Mobile

Big Data, Big Brother – Let’s Call the Whole Thing Off?

One of the cornerstones of an effective SoLoMo implementation is relevance to the individual consumer, and one way to get this is through the use of data analytics (particularly big data).  A part of this may be location relevance (don’t … Continue reading

Posted in Local, Mobile, Social | Tagged , , , , | Leave a comment

License Agreements, Privacy Polices, and Bears, Oh My! – App Store Foibles

As you add apps to your new iPad Air, how much have you been reading the licenses with those apps, or the privacy policies?  I know that as a mobile app developer that dealing with the proprietors of those marketplaces … Continue reading

Posted in Legal, Mobile | Tagged , , , , , , , , , | Leave a comment

Mobile and Social Engagement – Using Games to Reach Users

One of the new frontiers for customer engagement on both mobile and social is the increasing ramification of the user interface.  Making it seem more like a game, and the elements of that user experience more fun-seeming.  I am not … Continue reading

Posted in Marketing, Mobile, Social | Tagged , , , , , | Leave a comment

Shopper Tracking – Should You Opt-Out? Can You?

Everyday location privacy is getting harder and hard to control for consumers, and trends in consumer behavior analysis are making it even harder.  I talked about this back in July when I wrote about store Wi-Fi tracking.  Today I am … Continue reading

Posted in Mobile, Privacy, Technology | Tagged , , , , , , , , , | Leave a comment

Privacy Still Matters – It Really Does

It seems there are a few camps with regards to privacy out there.  There is one camp that just throws up its hands and says privacy is dead, just get over it.  There are also others that fight for every … Continue reading

Posted in Mobile, Privacy, Social | Tagged , , , , , , , , | Leave a comment

The TCPA Has Changed – Your Mobile Marketing Just Did As Well

Your use of text messaging just got a little bit more risky.  New changes to the TCPA went into effect that you need to pay attention to.  While some may think the Telephone Consumer Protection Act (TCPA) only applies to … Continue reading

Posted in Legal, Marketing, Mobile | Tagged , , , , , , , | Leave a comment

Ubiquitous Ubiquity – A Possible Mobile Technology Trend to Watch

While you develop and deploy your mobile efforts, are you considering the far future for mobile technology?  Or possibly that in a few years all your development struggles today will look like cave drawings.  Sometimes future casting is just an … Continue reading

Posted in Mobile, Technology | Tagged , , , , , , | 1 Comment