Category Archives: Social

Stupid Terms and Conditions – Should They Be Binding?

How often do you read Terms and Conditions, End-User License Agreements, Privacy Policies, etc.?  The reality is that you don’t.  I hardly do, either.  These types of click-through agreements are binding on you, though.  What are we missing?  And what … Continue reading

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Social Media Privacy – What Are Your Expectations?

Generally when you talk to someone about the notion of privacy on social media you get one of two reactions.  Either you get “well there is no privacy there, so it’s all public, right.”  Or, you get “I am so … Continue reading

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You Use is Not Fair – Copyright Myths and Avoiding Issues

You may think you understand copyright law enough because you have never gotten a cease and desist letter, but beware the pitfalls of your fair use misconceptions.  Copyrights, like all intellectual property, are protected to further the good of society.  … Continue reading

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Drop Your Social Media Policy Today – Write Something More Positive

Social Media policies, just say no!  That has been a recurring theme in these parts.  There are very real concerns and risks with employees engaging on social media when they talk about the company they work for.  I do not … Continue reading

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What Walks, Talks and is Worth $100? You – Social Media Value Exchange

Nothing in life is ever free, even free accounts in social media platforms and email platforms.  We always dismiss those that tell us to beware of things that are too good to be true.  We like things to be too … Continue reading

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Big Data, Big Brother – Let’s Call the Whole Thing Off?

One of the cornerstones of an effective SoLoMo implementation is relevance to the individual consumer, and one way to get this is through the use of data analytics (particularly big data).  A part of this may be location relevance (don’t … Continue reading

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Mobile and Social Engagement – Using Games to Reach Users

One of the new frontiers for customer engagement on both mobile and social is the increasing ramification of the user interface.  Making it seem more like a game, and the elements of that user experience more fun-seeming.  I am not … Continue reading

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