Category Archives: Social Business

Stupid Terms and Conditions – Should They Be Binding?

How often do you read Terms and Conditions, End-User License Agreements, Privacy Policies, etc.?  The reality is that you don’t.  I hardly do, either.  These types of click-through agreements are binding on you, though.  What are we missing?  And what … Continue reading

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Getting Your Users to Work for You – User Generated Content Thoughts

User-generated content represents a treasure trove of creativity for you and your brand.  Every dollar of content you get from your users can be a dollar you save on the P&L sheet.  The trend towards uncompensated labor, another term for … Continue reading

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New Opportunities in Social Marketing – Beware User’s Ire!

Have you been trying to market your brand on social, or engaging with unsatisfied customers there?  For some it has been difficult, or has cost more money in the form of sponsored stories, promoted tweets and the like.  What you … Continue reading

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Employee Social Engagement − Look Past Policies and Towards Empowerment

Employee social media polices are not a tool that enables any type of empowerment.  Policies are not positive in nature, let’s just agree on that.  If they were positive in nature, they wouldn’t have the pervasive “violations of this policy … Continue reading

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You Get What You Pay For – Updated Facebook Contest Rules

Facebook just updated their rules regarding running promotions on brand pages.  The rules have changed, but I think you need to look long and hard at whether it matters to you.  The changes now allow you to avoid having to … Continue reading

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Big Data, Social and Doing the Right Thing – Is Social Underwriting Too Early?

  CNNMoney reported yesterday that companies are now looking at your social networks to determine your creditworthiness, or in other words social underwriting is here.  Social underwriting promises to uncover things that traditional underwriting techniques can not.  Between yesterday and … Continue reading

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