Tag Archives: attorney

You Use is Not Fair – Copyright Myths and Avoiding Issues

You may think you understand copyright law enough because you have never gotten a cease and desist letter, but beware the pitfalls of your fair use misconceptions.  Copyrights, like all intellectual property, are protected to further the good of society.  … Continue reading

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Drop Your Social Media Policy Today – Write Something More Positive

Social Media policies, just say no!  That has been a recurring theme in these parts.  There are very real concerns and risks with employees engaging on social media when they talk about the company they work for.  I do not … Continue reading

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Leveraging Employees? – Avoiding the Pitfalls of the Social Ownership Question

Employee engagement with customers on social is perhaps the greatest untapped resource at your company.  It is also probably one of the greatest risks.  We have spent a fair amount of time discussing employees acting on their own without any … Continue reading

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The TCPA Has Changed – Your Mobile Marketing Just Did As Well

Your use of text messaging just got a little bit more risky.  New changes to the TCPA went into effect that you need to pay attention to.  While some may think the Telephone Consumer Protection Act (TCPA) only applies to … Continue reading

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Policied to Death – Employees and Social Media (Yet Again)

By now, if you have been reading this blog with any regularity you are familiar with my rant against employee social media policies.  In fact, you are probably a bit tired of it.  It just seems that pundits keep on … Continue reading

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Solving the Location Privacy Riddle? – iBeacon Puts Users in the Middle, Maybe

While everyone was watching what the new iPhone would be, Apple quietly introduced a little bit of technology for the mobile marketers and mobile app developers that I think could be huge.  Location privacy out in space, meaning the real … Continue reading

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Mobile Privacy and the Problem with Surveys – Reality Doesn’t Match

Protecting user’s mobile privacy begets user trust, and user trust begets greater engagement, which begets greater sales.  The problem comes back down to what do users really think is private and what is public.  This stuff is hard, people.  The … Continue reading

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