Tag Archives: consumer

Social Media Privacy – What Are Your Expectations?

Generally when you talk to someone about the notion of privacy on social media you get one of two reactions.  Either you get “well there is no privacy there, so it’s all public, right.”  Or, you get “I am so … Continue reading

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Are Privacy Advocates the Don Quixotes of the Digital Age?

Your personal information is under a privacy assault every day, from yourself.  I have long-held that most people would give up a treasure trove of information if they got something valuable in return.  The key is what is that value.  … Continue reading

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Mobile and Social Engagement – Using Games to Reach Users

One of the new frontiers for customer engagement on both mobile and social is the increasing ramification of the user interface.  Making it seem more like a game, and the elements of that user experience more fun-seeming.  I am not … Continue reading

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Looking Past Your Nose – Social Media Risk Management Education

If you are worried about managing the risk in social media, one of the ways to learn about how to do that is to look at how others are doing it.  You might be in an industry that is used … Continue reading

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Put Privacy Truly First – Design It In From The Beginning, or Else!

If you are fearful about the pitfalls that privacy missteps can bring to your brand, you need to start at the beginning and bake it in to everything you do.  The more time you spend up front designing privacy into … Continue reading

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Getting Your Users to Work for You – User Generated Content Thoughts

User-generated content represents a treasure trove of creativity for you and your brand.  Every dollar of content you get from your users can be a dollar you save on the P&L sheet.  The trend towards uncompensated labor, another term for … Continue reading

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Shopper Tracking – Should You Opt-Out? Can You?

Everyday location privacy is getting harder and hard to control for consumers, and trends in consumer behavior analysis are making it even harder.  I talked about this back in July when I wrote about store Wi-Fi tracking.  Today I am … Continue reading

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