Tag Archives: location privacy

Social Media Privacy – What Are Your Expectations?

Generally when you talk to someone about the notion of privacy on social media you get one of two reactions.  Either you get “well there is no privacy there, so it’s all public, right.”  Or, you get “I am so … Continue reading

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Are Privacy Advocates the Don Quixotes of the Digital Age?

Your personal information is under a privacy assault every day, from yourself.  I have long-held that most people would give up a treasure trove of information if they got something valuable in return.  The key is what is that value.  … Continue reading

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Shopper Tracking – Should You Opt-Out? Can You?

Everyday location privacy is getting harder and hard to control for consumers, and trends in consumer behavior analysis are making it even harder.  I talked about this back in July when I wrote about store Wi-Fi tracking.  Today I am … Continue reading

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Tracking You Wherever You Go – Your Mobile Exposes You

Technology giveth, and technology taketh away.  The days of hiding yourself from brands and companies by switching devices seems to be behind us.  Either you are moving solely to mobile for your access to the outside world, or new technologies … Continue reading

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FutureCasting – Effective Mobile Marketing and App Engagement

The move to mobile for customer engagement is something most pundits have talked about.  Your customer’s mobile device is the one thing they have with them all the time.  Interestingly, even the trend towards Bring Your Own Device (BYOD) will … Continue reading

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The Better to Track You – Online Privacy and Tracking ID’s

This was the week of a new iOS and new iPhones, but it was also the week of some interesting online tracking news, too.  After upgrading to iOS7 I was pleased to see a new privacy area in settings and played … Continue reading

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Friday the 13th? – Privacy, Patents and True Value, Oh My!!

Contextual content is very powerful, but location privacy problems can get in the way.  The problem that many seem to be falling into is presenting a good value proposition to the users.  If your phone is being polled for information … Continue reading

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