Tag Archives: marketing

Looking Past Your Nose – Social Media Risk Management Education

If you are worried about managing the risk in social media, one of the ways to learn about how to do that is to look at how others are doing it.  You might be in an industry that is used … Continue reading

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Privacy Still Matters – It Really Does

It seems there are a few camps with regards to privacy out there.  There is one camp that just throws up its hands and says privacy is dead, just get over it.  There are also others that fight for every … Continue reading

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The TCPA Has Changed – Your Mobile Marketing Just Did As Well

Your use of text messaging just got a little bit more risky.  New changes to the TCPA went into effect that you need to pay attention to.  While some may think the Telephone Consumer Protection Act (TCPA) only applies to … Continue reading

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New Opportunities in Social Marketing – Beware User’s Ire!

Have you been trying to market your brand on social, or engaging with unsatisfied customers there?  For some it has been difficult, or has cost more money in the form of sponsored stories, promoted tweets and the like.  What you … Continue reading

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Social Media Promotions – Don’t Give Away the Farm, too – Part 3

This is Part 3 of my Social Media Promotions Series.  Part 1 talked about my general thoughts on giveaways, and Part 2 talked about the platforms and their guidelines.  Today we can talk about general rules for promotions.  To be … Continue reading

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FutureCasting – Effective Mobile Marketing and App Engagement

The move to mobile for customer engagement is something most pundits have talked about.  Your customer’s mobile device is the one thing they have with them all the time.  Interestingly, even the trend towards Bring Your Own Device (BYOD) will … Continue reading

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Mobile Message Marketing – Managing the TCPA Risk

If you haven’t looked at how to engage your customers via their mobile, you really need to, but you need to understand the risks associated with it so you don’t shoot yourself in the foot.  In 2009, the NY Times, … Continue reading

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