Tag Archives: privacy by design

Big Data, Big Brother – Let’s Call the Whole Thing Off?

One of the cornerstones of an effective SoLoMo implementation is relevance to the individual consumer, and one way to get this is through the use of data analytics (particularly big data).  A part of this may be location relevance (don’t … Continue reading

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Put Privacy Truly First – Design It In From The Beginning, or Else!

If you are fearful about the pitfalls that privacy missteps can bring to your brand, you need to start at the beginning and bake it in to everything you do.  The more time you spend up front designing privacy into … Continue reading

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Data Privacy – The User Rules, or They Should

How often do you revisit and audit your privacy practices regarding collection and use of user information.  Earlier this year we had a big kerfuffle over government practices and platforms turning over information to them.  While maybe not topical to … Continue reading

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Making Privacy Transparency Work For You

It seems like privacy issues have been front of mind way too much lately.  Today will be no different.  But let’s look at it a little differently.  Do user’s appreciate data transparency or is it a case of information overload.  … Continue reading

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Privacy Still Matters – It Really Does

It seems there are a few camps with regards to privacy out there.  There is one camp that just throws up its hands and says privacy is dead, just get over it.  There are also others that fight for every … Continue reading

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Tracking You Wherever You Go – Your Mobile Exposes You

Technology giveth, and technology taketh away.  The days of hiding yourself from brands and companies by switching devices seems to be behind us.  Either you are moving solely to mobile for your access to the outside world, or new technologies … Continue reading

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Now Your Mood Gets You Deals – More Creepy Privacy Invasion?

Notice and control will be key as new retail technologies encroach more on your privacy.  The next bit of technology to play the squirrel at an upcoming board meeting will monitor your mood as you come into a store.  What … Continue reading

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