Tag Archives: social business

You Use is Not Fair – Copyright Myths and Avoiding Issues

You may think you understand copyright law enough because you have never gotten a cease and desist letter, but beware the pitfalls of your fair use misconceptions.  Copyrights, like all intellectual property, are protected to further the good of society.  … Continue reading

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Drop Your Social Media Policy Today – Write Something More Positive

Social Media policies, just say no!  That has been a recurring theme in these parts.  There are very real concerns and risks with employees engaging on social media when they talk about the company they work for.  I do not … Continue reading

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What Walks, Talks and is Worth $100? You – Social Media Value Exchange

Nothing in life is ever free, even free accounts in social media platforms and email platforms.  We always dismiss those that tell us to beware of things that are too good to be true.  We like things to be too … Continue reading

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I Came Here Expecting Fair Use – Copyrights in the Digital Age and Funny Clients

Clients are sometimes the funniest and cutest creatures of all time, especially when it comes to copyright law they learned on the internet.  If your clients do any type of creative work, you have probably heard the cry, “but it’s … Continue reading

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Looking Past Your Nose – Social Media Risk Management Education

If you are worried about managing the risk in social media, one of the ways to learn about how to do that is to look at how others are doing it.  You might be in an industry that is used … Continue reading

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Old Laws, New Space – Social Only Makes It Easier to Screw Up

Some of the most popular postings in social are things that are confrontational or controversial.  The problem with those things is that someone will always be mad and someone will always find themselves at the wrong end of it.  Sometimes … Continue reading

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User-Generated Content – Driving Towards Compelling Marketing and Content

Everything you do is marketing in one form or another, and user-generated content is one piece of it.  Running an effective website that doesn’t crash (I’m looking at you healthcare.gov).  Having a vibrant ratings and reviews community.  Running an external … Continue reading

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