Tag Archives: technology

Mobile and Social Engagement – Using Games to Reach Users

One of the new frontiers for customer engagement on both mobile and social is the increasing ramification of the user interface.  Making it seem more like a game, and the elements of that user experience more fun-seeming.  I am not … Continue reading

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Data Privacy – The User Rules, or They Should

How often do you revisit and audit your privacy practices regarding collection and use of user information.  Earlier this year we had a big kerfuffle over government practices and platforms turning over information to them.  While maybe not topical to … Continue reading

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Shopper Tracking – Should You Opt-Out? Can You?

Everyday location privacy is getting harder and hard to control for consumers, and trends in consumer behavior analysis are making it even harder.  I talked about this back in July when I wrote about store Wi-Fi tracking.  Today I am … Continue reading

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The TCPA Has Changed – Your Mobile Marketing Just Did As Well

Your use of text messaging just got a little bit more risky.  New changes to the TCPA went into effect that you need to pay attention to.  While some may think the Telephone Consumer Protection Act (TCPA) only applies to … Continue reading

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Ubiquitous Ubiquity – A Possible Mobile Technology Trend to Watch

While you develop and deploy your mobile efforts, are you considering the far future for mobile technology?  Or possibly that in a few years all your development struggles today will look like cave drawings.  Sometimes future casting is just an … Continue reading

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FutureCasting – Effective Mobile Marketing and App Engagement

The move to mobile for customer engagement is something most pundits have talked about.  Your customer’s mobile device is the one thing they have with them all the time.  Interestingly, even the trend towards Bring Your Own Device (BYOD) will … Continue reading

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Find Your Serenity – Employees and Social Media Access and Risk

It is amazing that employers think that turning things off is the way to manage employee social media risk.  Haven’t we learned the axiom, if you can’t hear the kids they are probably in trouble.  While employees are not your … Continue reading

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