Tag Archives: user-generated

You Use is Not Fair – Copyright Myths and Avoiding Issues

You may think you understand copyright law enough because you have never gotten a cease and desist letter, but beware the pitfalls of your fair use misconceptions.  Copyrights, like all intellectual property, are protected to further the good of society.  … Continue reading

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I Came Here Expecting Fair Use – Copyrights in the Digital Age and Funny Clients

Clients are sometimes the funniest and cutest creatures of all time, especially when it comes to copyright law they learned on the internet.  If your clients do any type of creative work, you have probably heard the cry, “but it’s … Continue reading

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User-Generated Content – Driving Towards Compelling Marketing and Content

Everything you do is marketing in one form or another, and user-generated content is one piece of it.  Running an effective website that doesn’t crash (I’m looking at you healthcare.gov).  Having a vibrant ratings and reviews community.  Running an external … Continue reading

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Getting Your Users to Work for You – User Generated Content Thoughts

User-generated content represents a treasure trove of creativity for you and your brand.  Every dollar of content you get from your users can be a dollar you save on the P&L sheet.  The trend towards uncompensated labor, another term for … Continue reading

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Fake Online Reviews, Really? – Are You Surprised?

Online reviews, known as ratings and reviews, are just one form of user generated content, but they seem to be the most abused.  Generally users seem to trust other users more than they do brands.  The problem with these communities … Continue reading

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The Price of Being Social – Facebook Becomes More Transparent-ish?

Facebook is changing its data use policy (translation – Privacy Policy) on the social network.  As Selena Larson of readwrite states plainly, “You Are Its Product.”  Yesterday, in Facebook’s own Facebook Site Governance page they announced upcoming changes.  As of … Continue reading

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Facebook’s new policy changes allow it to read your face, use it for ads

Originally posted on Gigaom:
Facebook is making big changes to the language in its Data Use and Privacy Policy that will allow the company to use information already on the platform in new ways that might frustrate some users. While some…

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